Unlock the Power of Agentic AI for 1:1 Personalized Customer Experiences + 360 Customer Views
Agentforce is Salesforce’s embedded Agentic AI platform. Unlike traditional Gen AI, Agentforce enables autonomous, adaptive, and goal-driven AI agents that collaborate with teams, automate multi-step tasks, and deliver real-time personalization across every customer touchpoint.
Key Capabilities -
1:1 Personalization at Scale
Journey Builder & Automated Campaigns
Real-Time Customer 360 Views
AI-Powered Marketing Automation
Integrated E-commerce
Loyalty Management
CRESCITA Salesforce Services
Salesforce Enterprise Strategy
Salesforce Implementations + Customization
Salesforce Administration
CRESCITA Salesforce Product + Services
CRESCITA empowers businesses to unlock the full potential of Salesforce by integrating AI-driven automation, data intelligence, and customer-centric innovation. From hyper-personalized marketing and autonomous AI agents in Agentforce to seamless customer engagement through Service Cloud and predictive insights with Einstein AI, we optimize every touchpoint of the customer journey. We offer the full range of Salesforce products and services to create comprehensive customer experience solutions:
CRM
Data Cloud
Marketing Cloud
Loyalty Management
Commerce + POS Cloud
Experience Cloud
Sales Cloud
Revenue Cloud
Service Cloud
Field Service
NetZero +
Digital Product Passports (DPPs)
Industry Clouds - Consumer Goods Cloud, Education Cloud, Nonprofit Cloud
Advanced Analytics + Tableau
Mulesoft
Agentforce
Einstein AI
A comprehensive marketing automation platform for engaging customers across various channels like email, mobile, social media, websites, and ecommerce. It includes tools for journey building, email marketing, advertising, and personalization. It delivers real-time 1:1 personalization with Journey Builder for automated lifecycle engagement, Content Builder for dynamic asset creation, omnichannel campaign orchestration across email, SMS, social, and ads, plus Loyalty Management to drive repeat engagement.
Salesforce Commerce Cloud is an enterprise-grade eCommerce platform that enables brands to deliver seamless, personalized shopping experiences across web, mobile, social, and in-store channels. It connects customer data, AI-driven personalization, and order management to optimize every stage of the buyer journey and drive higher conversions.
Salesforce Sales Cloud is a powerful sales platform to personalize sales engagement at scale, automate lead nurturing, and customer relationships with AI-driven insights. It accelerates quoting with CPQ (Configure, Price, Quote), boosting conversion rates and ROI, advanced forecasting, and improving conversion rates with intelligent lead scoring—all in one unified solution.
Salesforce Service Cloud empowers businesses to deliver personalized, connected customer support across every channel. It provides a 360° view of each customer, including past purchases, interactions, loyalty details, and recommended products, while enabling seamless case management, AI-powered chatbots, and omnichannel service for faster resolutions and stronger loyalty. It empowers agents to deliver 1:1 service personalization and even assist with clienteling. It automates case routing and expedites requests, resolves issues faster to increase retention.
A comprehensive marketing automation platform for engaging customers across various channels like email, mobile, social media, websites, and ecommerce. It includes tools for journey building, email marketing, advertising, and personalization. It delivers real-time 1:1 personalization with Journey Builder for automated lifecycle engagement, Content Builder for dynamic asset creation, omnichannel campaign orchestration across email, SMS, social, and ads, plus Loyalty Management to drive repeat engagement.
Key Benefits
1:1 Personalization at Scale – Deliver unique experiences to every customer using real-time data and AI.
Customer 360 Insights – Gain a unified view of customers across email, mobile, web, social, and offline interactions.
Predictive Intelligence – Anticipate customer needs and recommend next-best actions to drive engagement.
Journey Builder – Design seamless omnichannel journeys across email, SMS, push, social, web, and in-store channels.
Marketing Automation – Automate campaigns, content delivery, and customer journeys to reduce manual work.
Real-Time Optimization – Continuously adjust campaigns with AI-driven recommendations to improve performance.
Cross-Cloud Integration – Connect with Sales, Service, Commerce, and Loyalty Cloud for consistent, connected experiences.
Advanced Analytics – Use AI and Tableau insights to measure ROI and guide strategic marketing decisions.
Salesforce - Agentic AI Enterprise Wide Solutions
Sales - AI sales agents can autonomously qualify leads, schedule meetings, and provide real-time sales coaching during calls, helping teams close deals faster.
Service - AI service agents can handle customer inquiries, automatically route and prioritize cases, and deliver personalized support across channels 24/7, escalating to humans when needed.
Marketing - Marketing agents can generate and optimize campaigns, automate personalized customer journeys, and analyze performance in real time using unified customer data.
Data Operations - AI agents built on Salesforce Data Cloud can automate data ingestion, unification, and orchestration across connected systems, enabling faster and more accurate insights.
IT & Operations - OpsAI agents can detect, diagnose, and help resolve incidents automatically, while generating detailed post-incident reports to improve response times and reduce downtime.