Brunello Cucinelli: The Gold Standard of "Graceful Technology"

Salesforce Products: Commerce Cloud, Service Cloud, Marketing Cloud 

Implementation Timeline: Commerce Cloud migration completed in 2016 Global Reach: 50 countries

Quantified Business Results:

• 4X increase in ecommerce revenue since implementing Commerce Cloud

• Digital storefront available in 50 countries with Marketing Cloud enabling personalized communications

• Customer satisfaction levels so exceptional that customers send handwritten thank-you notes to employees for their service

Strategic Approach: Brunello Cucinelli's solution to the changing times lies in what company leaders call "graceful technology." This is technology that is "there, but does not come between us and the customer"

The brand's philosophy centers on humanizing digital commerce. With Salesforce, Brunello Cucinelli found a way to marry the traditions of Italian craftsmanship and service with graceful technology that helps employees elevate the luxury experience

Key Implementation Highlights:

• Service Cloud helps Brunello Cucinelli employees deliver faster service. With customer order history and automated workflows, store managers are able to expedite customer service needs, enabling employees to spend more time building relationships with shoppers

• With Marketing Cloud, every communication has a personal feel, where recipients often respond to the email addressing Brunello directly