About CRESCITA
About CRESCITA
CRESCITA (cré·sci·ta) in Italian - meaning GROWTH
CRESCITA is a global full-service marketing and Salesforce AI tech agency, based in Brooklyn, NY. Founded in 2024, our Leadership Team is a collective group of industry and vertical experts, each with over 25 years of marketing leadership experience and a proven track record of developing winning C-suite strategies to drive global change for Fortune 500 companies. We are committed to transforming the customer journey and experiences through 1:1 personalization to increase brand loyalty, operational efficiency, and ROI, leveraging Salesforce Agentic AI.
CRESCITA'S LEADERSHIP TEAM
Retail, Fashion, CPG, Hospitality, Medical, Education, Manufacturing, Semiconductor, SaaS Technology
Chief Strategy Officer, Founder
Laura specializes in developing long-term strategic planning that increases brand awareness, accelerate sales, and build lasting customer loyalty. A data-driven strategist and transformational CMO/CIO with a proven record of delivering global turnaround plans for companies ranging from startups to Fortune 200 leaders.
Laura has over twenty five years in developing executive marketing strategies for Newell Rubbermaid, Parker Hannifin, Benetton, JoAnn Stores, Vitamix, CareerBuilder, L'Oréal, Sargento, L'Etoile Sport, Sabon NYC, Yeshiva University, Pictureframes.com, Match.com, eHarmony, Hanking Electronics, ECommerce Partners, Multi Radiance Medical, Loma Lux Laboratories, LasikPlus. Developing strategies and leading revenue and technology initiatives in retail, fashion, CPG, SaaS, manufacturing, semiconductor, and for web agencies. Most recently she served as Global Chief Marketing & Sales Officer/ CIO for Hanking Electronics, a semiconductor company with fab operations in China, and was based in Milan, Italy for almost seven years.
Her leadership blends strategic vision with hands-on execution, guiding global teams across the USA, EU, and China to drive growth, optimize operations, and expand into new markets. From defining enterprise strategies to implementing cutting-edge platforms like Salesforce CRM, eCommerce, ERP, and omnichannel marketing systems, Laura consistently delivers measurable results and is recognized for her ability to align brand, digital, sales, IT and customer service transformation into strategies that fuel enterprise growth in competitive markets.
Retail, CPG, Financial Services, Travel, Pharmaceutical, Auto, Manufacturing, Electronics, Technology
Principal Consultant, Digital Marketing + Social Media
With 30+ years in digital marketing and advertising, Chris Bowler is a proven pioneer helping companies orchestrate all aspects of their digital marketing mix, whether it's a website, ecommerce strategy, marketing technology, social marketing, paid media, email, or analytics. Having worked with over 100 global brands such as Grainger, Citibank, Delta, Carnival, Aldi, Eli Lilly, Kraft, Nike, Samsung, Qualcomm, Unilever, Wells Fargo, Kay Jewelers, and Honda. His extensive work portfolio covers nearly every category from B2C to B2B marketing.
Chris's career has focused on the agency world, serving in SVP of Social & Content Marketing, Group VP, and VP of Digital Advertising roles at SapientRazorfish (now Razorfish) for over 10 years, Flipside Group, Agency.com, and Campbell Mithun Advertising. Chris pioneered social marketing as a new capability in 2008, building and leading the largest social media team within the Publicis Group.
Retail, Beauty + Wellness, CPG, Hospitality, Higher Education, Professional Services, Technology
Cindy Casper
Principal Consultant, Customer Insights + Analytics
With over 30+ years of experience transforming consumer data into strategic growth, Cindy brings deep expertise in behavioral modeling, segmentation, brand perception, pricing research, and decision science, supporting clients with the insight foundation needed to drive personalization, innovation, and business results. Her career spans senior roles at Sam’s Club (Walmart), American Greetings, Noodles & Company, Arizona State University, Jo-Ann Stores, and OfficeMax.
Known for pioneering a patent-pending methodology that integrates survey and first-party data to predict consumer attitudes, she has helped Fortune 100 brands unlock loyalty, refine product portfolios, and optimize advertising effectiveness.
Retail, CPG, Hospitality, Education
Carolyn Hills
Principle Consultant, Hospitality + Events
A dynamic leader with over 30 years of experience in the hospitality, event management, loyalty programs, and customer service industries. Carolyn has worked within Forbes Five Star luxury hotel management, event and wedding planning, catering, and travel planning for high-profile VIP’s, corporations, and nonprofits. She has served in key leadership roles for Forbes Five Star properties, including most recently The Aspen Mountain Club and Encore Boston Harbor.
Carolyn has provided event support to vendors, assisted with hotel construction projects, provided training for staff, increased operational efficiencies, and, in turn, increased customer satisfaction. She has served and worked with Presidents of the United States, Ambassadors, Senators, and dozens of celebrities over the years, providing white-glove customer service during special events, weddings, and private gatherings.
Retail, CPG, Automotive, Sports
Casey Rexrode
Design, Omnichannel + Digital /UX
With over 25 years of experience in design, Casey is a seasoned creative leader known for combining visionary thinking with executional precision. She's led high-performing teams across industries—home décor, automotive aftermarket, and sports—delivering exceptional work for global brands including Volvo, Nike, Adidas, and PUMA.
With deep expertise in brand development, product design, and creative strategy, Casey balances bold ideas with practical execution to consistently exceed client expectations. Her leadership is grounded in the belief that strong, collaborative teams drive the best outcomes, fostering environments where creativity thrives and individuals feel valued. For Casey, design is more than a profession—it’s a lens for problem-solving, relationship-building, and bringing clarity and flow to complex challenges.