CUSTOMER FIRST APPROACH
Deliver 1:1 customer journeys with customer 360 view insights across every customer touchpoint to achieve your goals through innovative, high-impact strategies that boost customer loyalty, operational efficiency, and ROI.
Key Capabilities -
1:1 Personalization at Scale
Journey Builder & Automated Campaigns
Real-Time Customer 360 Views
AI-Powered Marketing Automation
Integrated E-commerce
Loyalty Management
A Seamless Personalized Journey Impacts Results
By providing customized experiences, businesses can attract new customers and increase revenue. Research by McKinsey shows that customized customer experiences can reduce customer acquisition costs by as much as 50%, lift revenues by 5 to 15%, and increase marketing ROI by 10 to 30%. Some companies have even experienced revenue growth of up to 25% through personalization.
Salesforce - A True 360 View of Customers
Our primary services include strategy and delivery of 1:1 Personalized Customer Journeys solutions, leveraging Salesforce Agentic AI with Agentforce. Serving up a unique customer experience across all touchpoint and channels at scale and gives you a true 360 view of every customer.
Data Cloud - Unifies data from all systems into a real-time Customer 360 view, enabling 1:1 personalization and powering AI and automation to improve decision-making and operational efficiency.
Sales Cloud + CPQ - Uses AI-driven insights and a unified customer profile to personalize sales engagement at scale, automate lead nurturing, streamline deal cycles, and accelerate quote-to-cash with CPQ, boosting conversion rates and ROI.
Service Cloud - Provides a complete Customer 360 view with omnichannel interactions, past purchases, recommended items, and loyalty details—empowering agents to deliver 1:1 service personalization, automate case routing, and resolve issues faster to increase retention and ROI.
Marketing Cloud - Delivers real-time 1:1 personalization with Journey Builder for automated lifecycle engagement, Content Builder for dynamic asset creation, omnichannel campaign orchestration across email, SMS, social, and ads, plus Loyalty Management to drive repeat engagement—all powered by unified Customer 360 data for maximum ROI.
Commerce Cloud - Delivers personalized product recommendations and promotions at scale using unified shopper data, automates merchandising and inventory workflows, and drives higher AOV and repeat purchases.
Agentforce - Empowers autonomous AI agents to act on real-time Customer 360 data, delivering adaptive, goal-oriented personalization, automating multi-step tasks, and scaling human-AI collaboration for maximum ROI.
Unify customer data from every interaction and touchpoint to create a single, comprehensive view of each customer, enabling more informed decisions and precise personalization.
Centralized customer profiles for a holistic view
AI-driven insights for predictive customer behavior modeling
Smart segmentation and lead scoring for sales and marketing alignment
AI-powered sentiment analysis for customer service optimization
Automated workflow integrations to improve efficiency
Intelligent case routing and resolution in customer support
Cross-platform data synchronization for a seamless experience
Personalization engines powered by real-time behavioral data
Custom AI-driven dashboards and reporting tools
Privacy-first AI solutions to ensure compliance and security
Develop a scalable agentic AI-driven personalization framework that enhances customer engagement, increases conversion rates, and ensures long-term brand loyalty.
Customer data strategy and AI-driven insights framework
Personalization playbooks for marketing, sales, and service
Real-time decisioning and automation strategy
Predictive analytics and data-driven audience modeling
AI-driven content and campaign personalization
Cross-functional integration for a seamless personalization
Performance benchmarking and continuous optimization