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Retail, Beauty + Wellness, CPG, Hospitality, Higher Education, Technology
Principal Consultant, Customer Insights + Analytics
With over 30+ years of experience transforming consumer data into strategic growth, Cindy brings deep expertise in behavioral modeling, segmentation, brand perception, pricing research, and decision science, supporting clients with the insight foundation needed to drive personalization, innovation, and business results. Her career spans senior roles at Sam’s Club (Walmart), American Greetings, Noodles & Company, Arizona State University, Jo-Ann Stores, and OfficeMax.
Customer IQ - How well do you know your customers?
Developed By: Cindy Casper
Introduction
Understanding customers is at the heart of every successful business. It informs product development, marketing, customer support, and overall strategy. This quiz is designed to help you critically assess how well you truly know your customers—beyond surface-level demographics and into the nuances of needs, motivations, and behaviors. Use this quiz to identify your strengths and areas for improvement.
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