Salesforce Agentforce Commerce is a comprehensive agentic AI commerce solution designed to support businesses at every stage of the customer's digital journey, across various channels. It provides a complete front-end to back-end platform with advanced tools for both merchants and developers.

The key benefits of Salesforce Agentforce Commerce includes:

• Connecting the Entire Customer Journey: It unifies customer data from various systems, giving teams a single, shared view of the customer. This enables personalized experiences, from contextual product recommendations and custom promotions to tailored pricing, ultimately increasing cart sizes and customer retention. It can also automate merchandising tasks like abandoned cart reminders and back-in-stock notifications, and even handle service issues automatically for smoother operations.

• Efficiency and Speed to Market: Commerce Cloud offers built-in tools like ready-made storefront templates, integrated campaigns, and AI-powered recommendations, allowing businesses to set up their digital storefronts quickly and efficiently, even with limited resources or budget constraints. It supports various storefront approaches, including pre-built templates, composable storefronts, headless APIs, or a combination.

• Trusted and Secure Platform: Trust is a core value for Salesforce, and Commerce Cloud is built to manage high-scale events like flash sales and Cyber Week with high historical uptime (99.99%). It ensures customer data compliance with global laws, including GDPR, CCPA, PCI, and HIPAA, providing businesses with peace of mind regarding data security and regulatory adherence.

Salesforce Agentforce Commerce is utilized by a wide array of businesses, from mid-size organizations to large enterprises, across numerous industries and geographies, particularly those with complex digital commerce requirements.

Common industries and types of businesses include:

• Fashion and Apparel: Many prominent fashion brands like Adidas, Versace, UGG, L'Oreal, Benetton, Billabong, Columbia, Ralph Lauren, and numerous others rely on Commerce Cloud for their online storefronts, often focusing on seamless omnichannel experiences and mobile optimization.

• Luxury Goods: High-end brands such as Versace, Bvlgari, Jimmy Choo, Brunello Cucinelli, and Moncler use it to manage their sophisticated online presence.

• Electronics & Home Goods: Companies like Beats By Dre, Bose, Logitech, Samsung, and iRobot, along with home furnishing brands like Ethan Allen and World Market, leverage the platform.

• Food and Beverage: Godiva, Zabar's, Hotel Chocolat, and Illy are examples of food and beverage companies utilizing Commerce Cloud for both B2C and B2B sales.

• Sporting Goods: Brands like Callaway Golf, Under Armour, Columbia Sportswear, and Birkenstock use the platform to reach consumers and manage their digital sales.

• Other Diverse Sectors: This includes toy retailers (Toys"R"Us), travel and luggage (Samsonite), personal care and beauty (Yankee Candle, Bath & Body Works, L'Oreal USA), pet supplies (Chewy, PetSmart), and even non-profits (St. Jude Children's Research Hospital, American Red Cross).

Commerce Cloud is especially suited for organizations that require a flexible and scalable solution for managing high transaction volumes, diverse product catalogs, and complex business models, including B2B, B2C, D2C, and unified retail commerce.

Ultimately, businesses using Agentforce Commerce have seen significant results, with an average increase of 29% in online revenue.

Salesforce deeply integrates Artificial Intelligence (AI) through its Einstein platform across Commerce Cloud to enhance customer relationships and streamline business operations. Key AI capabilities include:

• Personalized Shopper Experiences: Einstein tracks shopping trends and combines user behavior with algorithms and business rules to recommend popular items, generate data-backed suggestions, and deliver personalized product, content, or offer recommendations for email and web. It helps increase cart size and enhances the overall shopping experience.

• Enhanced Merchant Productivity: AI augments merchandising teams by handling tasks from site setup and personalized promotions to product descriptions. Agentforce skills use real-time data to provide proactive recommendations that boost product performance, move slow inventory, and increase conversions.

• Generative AI for Content Creation: AI-driven tools can auto-generate personalized product descriptions and SEO-optimized metadata. This includes translating descriptions into multiple languages and adapting them for local markets, simplifying global expansion and boosting online visibility.

• AI-Powered Shopping Assistants: Customers can benefit from AI-powered shopping assistants that help them find exactly what they're looking for and streamline purchases, whether for themselves or their businesses.

• Operational Efficiency: Einstein AI makes operations more efficient and responsive by guiding optimal inventory distribution, preventing stockouts, and reducing excess inventory.

While Einstein offers "turnkey" solutions with faster implementation and lower initial costs, it has limitations, such as a lack of ability to train on historical data for highly specialized use cases and limited control over AI models. For more tailored solutions, Salesforce supports custom model development and integration with external AI services.

The "Customer 360" approach is central to Salesforce's strategy, aiming to provide a unified, single, shared view of every customer. For commerce, this means integrating Commerce Cloud with other Salesforce products to ensure all customer data is connected and actionable across various touchpoints.

• Unified Data 360: At the core, Data 360 unifies customer data from any source, transforming it into meaningful information. This allows teams to personalize the entire buying experience by offering contextual product recommendations, custom promotions, and tailored pricing, leading to increased cart sizes and customer retention.

• Integrated Business Operations: The Customer 360 platform connects Salesforce Marketing, Agentforce Sales, Agentforce Service Cloud, and Agentforce Commerce. This integration means, for example, that customer service representatives can review a customer's profile, check order status, and even buy products or services on their behalf, driving revenue from the service center.

• Streamlined Workflows: By having all departments work with the same unified data, businesses can automate merchandising tasks, manage abandoned carts, send back-in-stock reminders, and handle service issues automatically, leading to smoother and more efficient operations.

This holistic view allows companies of every size to make smarter decisions, drive automation, and grow revenue by understanding and interacting with their customers in a more cohesive and personalized way.

Salesforce Agentforce Commerce offers several deployment and architectural options to suit diverse business needs and technical capabilities:

• Multitenant SaaS: This is the primary model for Salesforce's B2C Commerce, B2B Commerce, and D2C Commerce products. It allows for quick setup and continuous updates as Salesforce manages the underlying infrastructure.

• Composable Storefronts: Salesforce supports "headless commerce," where the front-end (what the customer sees) is decoupled from the back-end commerce functionality. This allows for quick, tailored e-commerce setups and leverages existing storefront investments with headless APIs for seamless omnichannel experiences. This phased headless rollout capability allows clients to shift from older native storefronts to progressive web apps (PWAs) incrementally, reducing risk.

• Traditional Full-Stack: For some implementations, Commerce Cloud can handle both the front-end and back-end, offering a complete, integrated solution.

• Hybrid Implementations: Businesses can choose a combination of approaches, utilizing headless for specific touchpoints while maintaining a traditional setup for others.

• AppExchange and APIs: Salesforce's extensive APIs enable virtually any developer or organization to integrate almost every product or feature within a Salesforce product with their systems. The AppExchange is a marketplace with over 7,000 apps from various partners (Salesforce, ISVs, and users) that can be purchased, rented, and customized to extend Commerce Cloud's functionality. This provides flexibility for businesses to customize their solutions or integrate with third-party tools.

This flexibility allows businesses to tailor their Commerce Cloud implementation to their specific requirements, whether they prioritize rapid deployment, custom user experiences, or deep integration with existing systems.

Salesforce Agentforce Commerce is designed to support a wide array of business models, offering tailored solutions for B2C (Business-to-Consumer), B2B (Business-to-Business), and D2C (Direct-to-Consumer) transactions.

• B2C Commerce: This product is geared towards large-scale consumer sales, commonly used by clients in retail or wholesale. It focuses on delivering exceptional shopping experiences, optimizing operations, and driving growth in the digital marketplace for individual consumers. It includes features for dynamic, conversational interactions, seamless checkout, and personalized recommendations based on shopper activity and preferences.

• B2B Commerce: Specifically designed for B2B sales, this product is primarily used by clients in manufacturing or wholesale. It empowers B2B buyers with a consumer-grade experience, enabling them to easily find, purchase, or reorder products with pre-negotiated pricing. It facilitates high-volume reorders and nuanced conversations across digital channels, accelerating transactions on popular messaging apps, and includes functionalities like requests for quotes (RFQ), B2B approval workflows, and role-based configurations for buyers.

• D2C Commerce: This solution targets smaller-scale, direct-to-consumer sales, providing businesses with the tools to manage direct relationships with their end customers.

• Unified Platform: Salesforce emphasizes its ability to run B2C, B2B, and subscription models on the same platform with a single back end. This allows companies like Godiva to launch highly tailored experiences for both corporate clients (B2B) and individual consumers (B2C), leveraging the same underlying source code, changes, and customizations. This "unified retail commerce" approach supports various channels, including digital, in-store, social media, and online marketplaces, offering features like native mobile POS systems, clienteling apps, and real-time inventory.

By offering specialized products and integrated capabilities, Commerce Cloud ensures that businesses can effectively engage with their diverse customer segments and manage various transactional complexities from a single, comprehensive platform.

Ecommerce, Mobile, Social Commerce + POS

Salesforce Commerce Cloud and what are its key benefits for businesses:

Salesforce Commerce is a comprehensive digital commerce solution designed to support businesses at every stage of the customer's digital journey, across various channels. It provides a complete front-end to back-end platform with advanced tools for both merchants and developers.

The key benefits of Salesforce Commerce include:

• Connecting the Entire Customer Journey: It unifies customer data from various systems, giving teams a single, shared view of the customer. This enables personalized experiences, from contextual product recommendations and custom promotions to tailored pricing, ultimately increasing cart sizes and customer retention. It can also automate merchandising tasks like abandoned cart reminders and back-in-stock notifications, and even handle service issues automatically for smoother operations.

• Efficiency and Speed to Market: Commerce Cloud offers built-in tools like ready-made storefront templates, integrated campaigns, and AI-powered recommendations, allowing businesses to set up their digital storefronts quickly and efficiently, even with limited resources or budget constraints. It supports various storefront approaches, including pre-built templates, composable storefronts, headless APIs, or a combination.

• Trusted and Secure Platform: Trust is a core value for Salesforce, and Commerce Cloud is built to manage high-scale events like flash sales and Cyber Week with high historical uptime (99.99%). It ensures customer data compliance with global laws, including GDPR, CCPA, PCI, and HIPAA, providing businesses with peace of mind regarding data security and regulatory adherence.

Ultimately, businesses using Commerce Cloud have seen significant results, with an average increase of 29% in online revenue.